Liz Huang, former Account Director of Resellers Advertising Sales for Spotify Greater China Region, is a highly accomplished digital media and advertising professional with a wealth of experience in the global media industry. Liz is particularly skilled at utilising data analytics to optimise content monetisation and enhance audience engagement. Her collaborative efforts with brands and partners have led to significant achievements, including the renowned “3M Online Sleep Pavilion (Spotify Platform) Annual Project,” which received the Yahoo Good Marketing Award in Q1 2021. Currently, Liz is leading Nielsen’s Platform & Digital business in the Greater China region, she continues to apply her extensive industry expertise and data-centric approach to drive innovation and success for her clients.