Kids juggernaut: Leveraging the CoComelon phenomenon

There’s no denying CoComelon’s popularity: at more than 225 million subscribers, the property is YouTube’s #1 kids franchise* and its eight seasons appeared in the top 100 most-watched shows on Netflix’s viewing report for the second half of 2023. Richard Hickey, the chief creative officer of CoComelon maker, Moonbug Entertainment, unwraps the world of JJ, Cody, Nina and Cece; digs into the learnings; and talks about trends, opportunities, issues and challenges facing kids’ creators today.
* Tubular Labs, H1 2024