Content investment in seven Asia markets hit US$15.5 billion in 2023, marking a 4% year-on-year increase, according to regional analysts Media Partners Asia’s (MPA) new 2024 Asia Video Content Dynamics report. MPA says the growth, while positive, “represents a significant slowdown from the 2021-22 period”. Dhivya T., Lead Analyst, Media Partners Asia/ampd, talk about content investment, engagement and viewership across TV, VOD and theatrical sectors in Asia.
