Korea’s M Countdown music chart show debuted in Thailand in May this year in a collaboration between Thai/Korean joint venture, True CJ Creations, variety show producer EXIT365 and Thai studio L&E Beyond. In addition to showcasing Thai pop in a new way, the show uses tech, including virtual production, to enable a whole new level of entertainment. Ari Arijitsatien, Co-CEOm of True CJ Creations, talks about reinventing time-honoured chart show formats.
