Game shows, drama series and reality singing-based formats made up 65% of format adaptations on-air or commissioned in the first half of 2024. Vietnam, Mongolia and Thailand were Asia’s top markets with a combined share of 43%. These and other insights into the state of Asia’s formats industry from the latest edition of ContentAsia’s Formats Outlook, updated with first half 2024 data set against a new analysis of the past five years of format development in Asia.
