The Long & The Short: An IP journey from “The Sweet Blood” to “The Bedmate Game: Sharehouse”

From the vampire blood of streaming series “The Sweet Blood” to BL micro-dramas such as “You Want Some” and “No Dating at Boarding School” to the ground-breaking unscripted and scripted vertical micro-series “Eluvator” and “The Bedmate Game: Sharehouse”, Bamboo Network CEO Dabin Chung takes us behind the Korean production house’s embrace of an exploding format as he expands his Gen Z-focused entertainment strategy.